Marketing
DOWNLOAD MY RESUME HERE.
|
Ava & Viv Brand LaunchTarget's revamped plus size line. Influenced by three popular bloggers. Celebrated by the internet.
"Ava & Viv" = 10% of US Google searches at launch -Google Trends, Feb 2015 My role: Brought the brand to life in store through packaging. -Collaborated with designers, merchants, and sourcing partners to communicate information on packaging that would help women shop the new clothing line. -Briefed internal creative team on key brand priorities and deliverables. -Managed execution with external vendors to ensure packaging and products would hit stores on time. -Conducted post-launch audits to identify future improvements. |
Threshold Hook and Rail System LaunchTarget hardware caters to Pinterest lovers with easy DIY home solutions.
My role: Educated and inspired consumers on the new concept. -Strategically recommended hook and rail system launch. -Partnered with cross functional team to create a smart and consumer friendly merchandising solution. -Worked with external vendor and global creative partners to create informational illustrations to further educate the shopper about the product's features and capabilities. -Managed execution to ensure on time delivery to stores. |
Pillowfort Brand LaunchTarget does gender neutral. Stores with innovative in-store experiences saw almost doubled sales.
"Pillowfort Target" = 10% of US Google searches at launch -Google Trends, Feb 2015 My role: Brought the brand to life in store through packaging -Collaborated with designers, merchants, and sourcing partners to communicate information on packaging that would help parents shop the new imaginative home products. -Briefed internal creative team on key brand priorities and deliverables. -Managed execution with external vendors to ensure packaging and products would hit stores on time. -Conducted post-launch audits to identify future improvements. |
Target Owned Brand LoveMarch 2016- Hardware Makeover
Role- Managed execution of new concept elevating brand and reducing packaging. Looks like our consumers loved it! |
|