Marketing

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Ava & Viv Brand Launch

Target's revamped plus size line. Influenced by three popular bloggers. Celebrated by the internet.
"Ava & Viv" = 10% of US Google searches at launch
-Google Trends, Feb 2015

My role: Brought the brand to life in store through packaging.
-Collaborated with designers, merchants, and sourcing partners to communicate information on packaging that would help women shop the new clothing line.
-Briefed internal creative team on key brand priorities and deliverables.
-Managed execution with external vendors to ensure packaging and products would hit stores on time.
-Conducted post-launch audits to identify future improvements. 

Threshold Hook and Rail System Launch

Target hardware caters to Pinterest lovers with easy DIY home solutions.

My role: Educated and inspired consumers on the new concept.
-Strategically recommended hook and rail system launch.
-Partnered with cross functional team to create a smart and consumer friendly merchandising solution.
-Worked with external vendor and global creative partners to create informational illustrations to further educate the shopper about the product's features and capabilities.
-Managed execution to ensure on time delivery to stores.

Pillowfort Brand Launch

Target does gender neutral. Stores with innovative in-store experiences saw almost doubled sales. 
"Pillowfort Target" = 10% of US Google searches at launch
-Google Trends, Feb 2015

My role: Brought the brand to life in store through packaging
-Collaborated with designers, merchants, and sourcing partners to communicate information on packaging that would help parents shop the new imaginative home products.
-Briefed internal creative team on  key brand priorities and deliverables.
-Managed execution with external vendors to ensure packaging and products would hit stores on time.
-Conducted post-launch audits to identify future improvements.

Target Owned Brand Love

March 2016- Hardware Makeover
Role- Managed execution of new concept elevating brand and reducing packaging. Looks like our consumers loved it! 
2015- Beach Towel Redesign
​Role- Managed execution of moving from photography to illustrations on beach towel packaging. We save $60K+ per cycle and our customers are happy!
Threshold Holiday Giftable Packaging Strategy
Role- Strategic partner for teams wanting their items to be giftable and elevated for the Holiday season.